Bring CMOs and CIOs together for success in the post-cookie world

On the back of data privacy concerns and incoming rules, third-party cookies are on their way out, despite powering 60% of personalisation use cases today. To succeed, CIOs and CMOs must march together. Companies need to ready themselves for an environment where first-party data management and durable identifiers (think hashed logins, using data collaboration and doubling down on preference data) are accentuated and where first-party data and real-time customer data platforms (RTCDPs) are key.