Tech Priorities for Marketing Leaders in 2026: How to Evaluate AI for Real Business Impact

Available On Demand; 39 minutes

The martech landscape is undergoing a major reset. IDC forecasts that by 2026, more than 60% of CMOs will redesign their marketing stacks around AI, orchestration, and intelligence-driven decision-making. But with AI now embedded in every product pitch, senior marketing leaders face a new challenge: how to separate meaningful capabilities from noise and make technology decisions that truly move the business. In this video webcast, experts from Uniphore and IDC unpack the emerging priorities shaping CMO investment strategies for 2026 and beyond.

Speakers

Joe Pulickal